Lead pricing and economics
What contractor leads cost, how per-lead pricing compares to a flat rate, and how to work out the number that actually matters: cost per closed job.
Contractor lead cost: what leads actually cost in 2026
A source-dated comparison of published contractor lead prices, quote-only vendors and the math that turns a lead invoice into a buying decision.
Read articleMore on pricing
What do contractor leads cost?
Per-lead prices, flat monthly rates and what each one really works out to once you count the jobs you actually closed.
PricingCost Per Qualified Lead
A defensible way to calculate qualified-lead cost, reject misleading CPL comparisons and set a contractor acquisition budget.
PricingCost Per Booked Job
Turn lead spend and booking data into one defensible acquisition number, then use it to set a contractor marketing budget.
PricingExclusive Lead Pricing Explained
A practical benchmark for exclusive lead prices, the 2–4× premium over shared leads and the win rate that makes the higher price pay.
PricingShared Lead Pricing Explained
A terms-first breakdown of shared-lead prices, recurring fees, prepayments, budget overages and the cost of leaving early.
Want to know exactly what you are spending each month?
One flat rate, no per-lead bidding, no surprise invoices. Bad leads get replaced.
Find the page for your trade.
Every trade buys work differently. Pick yours to see how exclusive leads work for it, what the territory looks like, and what other contractors in it have seen.