Lead pricing and economics
What contractor leads cost, how per-lead pricing compares to a flat rate, and how to work out the number that actually matters: cost per closed job.
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Contractor customer acquisition cost: calculate your real CAC
Calculate contractor customer acquisition cost with a complete expense policy, a clean customer denominator, and your own first-job gross profit.
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Contractor lead ROI calculator: measure gross-profit return
Download a formula-based worksheet for acquisition cost, sold-job cost, gross-profit return and the close rate needed to break even.
PricingWasted estimates: contractors should price sales time
Calculate estimator labor, travel and quote cost, then match each failed estimate to the qualification step that could prevent it.
PricingContractor marketing budget percentage: a profit-first method
Calculate a contractor marketing budget from collected gross profit, required contribution, operating capacity, and committed costs instead of copying a generic percentage.
PricingContractor lead conversion rate: how to benchmark it
Define each funnel stage, interpret published benchmarks correctly and calculate a contractor lead conversion rate from mature source cohorts.
PricingContractor lead cost: what leads actually cost in 2026
A source-dated comparison of published contractor lead prices, quote-only vendors and the math that turns a lead invoice into a buying decision.
PricingWhat Do Contractor Leads Cost?
Compare per-lead, per-call and flat-plan prices by the event purchased, the work left to your team and your own cost per held estimate or sold job.
PricingCost Per Qualified Lead
A defensible way to calculate qualified-lead cost, reject misleading CPL comparisons and set a contractor acquisition budget.
PricingCost Per Booked Job
Turn lead spend and booking data into one defensible acquisition number, then use it to set a contractor marketing budget.
PricingExclusive Lead Pricing Explained
A practical benchmark for exclusive lead prices, the 2 to 4× premium over shared leads and the win rate that makes the higher price pay.
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One flat rate, no per-lead bidding, no surprise invoices. Leads that meet the applicable replacement standard are replaced.
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